General information
| Course name | Lecture: Principles of Management |
| Subtitle | (incl. Exercise Principles of Management) |
| Semester | WS 2011/12 |
| Current number of participants | 5 |
| Home institute | BWL, insb. Unternehmensführung |
| Courses type | Lecture in category Offizielle Lehrveranstaltungen |
| First date | Monday, 10.10.2011 14:00 - 16:00 |
| Pre-requisites | good knowledge of English, all content is in English, presentations have to be held in English |
| Learning organisation |
Lecture: theoretical input, discussions Exercise: student presentation, possibility to ask questions, consultant simulations |
| SWS | 4 |
| Miscellanea |
Basic literature: Mooradian T. A./Matzler K./Ring L.: Marketing Strategy, Prentice Hall, 2011. (selected chapters) German literature (not compulsory): Matzler, Kurt, Julia Müller und Todd A. Mooradian (2011) Strategisches Management: Konzepte und Methoden, Linde: Wien. |
