General information
| Course name | Lecture: Principles of Management |
| Semester | WS 2015/16 |
| Current number of participants | 6 |
| Home institute | BWL, insb. Unternehmensführung |
| Courses type | Lecture in category Offizielle Lehrveranstaltungen |
| First date | Monday, 05.10.2015 14:00 - 16:00 |
| Participants | The course aims at giving students an understanding of topics in strategic management. It provides an overview over different strategic management principles, methods and tools. It will deal with the processes of strategy formulation and strategic analysis, including the external and internal environment. It also aims at developing the student’s capabilities to analyze, discuss and develop solutions regarding strategic challenges in the business setting. Finally the profession and employment opportunities of a business student will be clarified. |
| Pre-requisites | keine |
| Learning organisation |
Content: • Characterization of strategic management as a field in business studies • Fundamentals of the process of strategic management and its influencing factors • Application of principles, methods and tools to specific business cases Didactical concept: • Lecture: for theoretical basis, group discussions and plenum discussions • Exercise: Case studies to gain practical insights, possibility for questions, consultant simulation for presentation and argumentation skills |
| Performance record |
Tasks during the Semester (50%) Presentation in the course (50%) |
| Studiengänge (für) | Bachelor Business Economics |
| SWS | 4 |
| ECTS points | 4 |
