General information
Course name | Lecture: Principles of Management |
Subtitle | (incl. Exercise Principles of Management) |
Semester | WS 2011/12 |
Current number of participants | 5 |
Home institute | BWL, insb. Unternehmensführung |
Courses type | Lecture in category Offizielle Lehrveranstaltungen |
First date | Monday, 10.10.2011 14:00 - 16:00 |
Pre-requisites | good knowledge of English, all content is in English, presentations have to be held in English |
Learning organisation |
Lecture: theoretical input, discussions Exercise: student presentation, possibility to ask questions, consultant simulations |
SWS | 4 |
Miscellanea |
Basic literature: Mooradian T. A./Matzler K./Ring L.: Marketing Strategy, Prentice Hall, 2011. (selected chapters) German literature (not compulsory): Matzler, Kurt, Julia Müller und Todd A. Mooradian (2011) Strategisches Management: Konzepte und Methoden, Linde: Wien. |